LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
Wednesday, October 2
11:15 am - 2:15 pm (CDT)
Tour
Groot
Offsite Tour Location
Tour participants will see a highly automated Material Recovery Facility (MRF) that processes 25 tons per hour of residential single-stream material. Once picked up, your cans, bottles, plastics, paper and glass go to a MRF. On the tour you will see how these items are separated, prepared and shipped for their next life as new products.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
Wednesday, October 2
11:40 am - 1:50 pm (CDT)
Tour
Tour | LRS Materials Recovery Facility (Group 2)
Offsite Tour Location
LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
Wednesday, October 2
12:30 pm - 3:00 pm (CDT)
Tour
The Blue Paradox Tour at Griffin Museum of Science + Industry (Group 1)
Offsite Tour Location
Close your eyes and imagine a blue hue everywhere around you. Where are you and why? SC Johnson invites you to experience The Blue Paradox, an immersive exhibit on the plastic pollution crisis located at the Griffin Museum of Science and Industry in Chicago. The Blue Paradox aims to illuminate a paradox when it comes to plastic use: while the widespread use of plastic in our daily lives has led to considerable advancements in modern society, increased convenience, and reduced reliance on natural resources, it has become one of the most pervasive pollution issues facing our ocean ecosystem and the planet.
Sponsored by SC Johnson
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
Wednesday, October 2
1:15 pm - 2:00 pm (CDT)
Workshop
How2Recycle 101: Starting your Journey with the Program
Grand Ballroom
New to How2Recycle? We’re glad you’re here! Join this session to learn more about the program, getting started, and working with our team. We’ll also cover the important resources available to help you navigate your labeling journey.
Speaker
Monica Rosquillas
GreenBlue
Wednesday, October 2
1:30 pm - 4:30 pm (CDT)
Marketplace
How2Recycle Summit Marketplace by Package InSight Open
Boulevard ABC
Wednesday, October 2
1:35 pm - 3:35 pm (CDT)
Tour
Green Era Campus
Offsite Tour Location
Green Era’s mission is to create more sustainable communities by supporting local food production through better management of biodegradable waste and access to soil. They're transforming a 9-acre vacant brownfield on the South Side of Chicago into a food waste recycling facility and urban farm that will produce clean energy, fresh produce, economic empowerment, and vibrant communities.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
Wednesday, October 2
2:00 pm - 6:00 pm (CDT)
Tour + Evening Social
Pregis IQ
Offsite Tour Location
Pregis Innovation Headquarters (IQ) is dedicated to solving your toughest business challenges with packaging solutions. Participants will explore innovative packaging methods designed to reduce waste, address labor challenges, and achieve sustainability goals. Visitors will witness demonstrations of protective packaging materials and testing systems, gain knowledge on optimizing packaging methods, and experience firsthand how the center's solutions contribute to improving operational efficiency and customer experience. Additionally, the tour will highlight the center's focus on providing consultation, technical services, design and testing labs, customized packaging, and integration services. Participants can expect to learn about sustainable packaging techniques, industry trends, and the impact of automation on packaging processes across various industries.
Following the tour of the IQ, a bus will transport attendees back downtown for an evening social at the Pregis HQ.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 30
Wednesday, October 2
2:00 pm - 2:45 pm (CDT)
Workshop
Making the Most of Your How2Recycle Membership
Grand Ballroom
How2Recycle is about much more than requesting and receiving labels. If that’s all you are using it for - that’s a great start! However, to take your recyclability efforts to the next level, join this workshop to better understand all that your membership has to offer. From package specific feedback, to portfolio insights and exploring potential tradeoffs through R&D requests, our team will walk you through all of the benefits available to you, and the best practices to make the most out of them.
Speaker
Lauren Rowell
GreenBlue
Speaker
Marina Solis
Wednesday, October 2
2:30 pm - 5:00 pm (CDT)
Tour
The Blue Paradox Tour at Griffin Museum of Science + Industry (Group 2)
Offsite Tour Location
Close your eyes and imagine a blue hue everywhere around you. Where are you and why? SC Johnson invites you to experience The Blue Paradox, an immersive exhibit on the plastic pollution crisis located at the Griffin Museum of Science and Industry in Chicago. The Blue Paradox aims to illuminate a paradox when it comes to plastic use: while the widespread use of plastic in our daily lives has led to considerable advancements in modern society, increased convenience, and reduced reliance on natural resources, it has become one of the most pervasive pollution issues facing our ocean ecosystem and the planet.
Sponsored by SC Johnson
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
Wednesday, October 2
2:45 pm - 3:30 pm (CDT)
Networking Break
Networking Break
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during the break. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
Wednesday, October 2
2:45 pm - 3:30 pm (CDT)
Workshop
The How2Recycle Game Show Challenge
Grand Ballroom
Whether you're a recycling novice or a seasoned eco-warrior, this game show promises to be both informative and entertaining. Engage with your peers, learn practical recycling tips, and compete for fabulous prizes—all while contributing to a greener planet. Don’t miss out on this unique opportunity to become a recycling pro and have a blast doing it! Join us for a session that’s sure to be the highlight of the conference. Let’s make recycling fun, easy, and effective together!
Speaker
Dr. Andrew Hurley
Clemson University
Speaker
Shannon Anderson
Package InSight by Quad
Wednesday, October 2
3:30 pm - 4:15 pm (CDT)
Workshop
How to Navigate the How2Recycle Platform
Grand Ballroom
Whether you're new to How2Recycle or have been a member for years, knowing the best practices for navigating the Member Platform and submitting label requests will ensure a smoother experience. Our team will walk through the process for using the Member Platform, including common mistakes and recommendations to ensure you provide the most complete information. This workshop will include a Q&A to get answers on all of your Member Platform related questions.
Speaker
Amanda Ellen
GreenBlue
Speaker
Amber Papa
GreenBlue
Thursday, October 3
Thursday, October 3
7:30 am - 4:30 pm (CDT)
Registration
Check-in and Registration
Normandie Lounge
Thursday, October 3
8:00 am - 8:45 am (CDT)
Morning Refreshments
Morning Refreshments - Interactive Stations Open
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during this time. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
Thursday, October 3
8:45 am - 9:05 am (CDT)
Welcome Remarks
The Evolution of the How2Recycle Label
Grand Ballroom
Speaker
Paul Nowak
GreenBlue
Thursday, October 3
9:05 am - 9:25 am (CDT)
Presentation
Technically Recyclable vs Legally “Recyclable”
Grand Ballroom
How2Recycle’s definition of recyclability is built on five pillars: applicable law, access to collection, sortability, technical reprocessability, and end market strength. Meeting certain criteria across all five categories is to legally label a package “recyclable”. While many materials and formats are technically recyclable, the are additional considerations to be able to say a package is recyclable in the current system. In this presentation, the How2Recycle team will share their insights on how the program defines recyclability and the differences between technical recyclability and overall recyclability, including complying with existing and emerging regulatory requirements.
Speaker
Nyssa Thongthai
GreenBlue
Speaker
Paul Nowak
GreenBlue
Thursday, October 3
9:25 am - 9:45 am (CDT)
Fireside Chat
Designing Innovative Packaging Formats
Grand Ballroom
Packaging innovation continues to make great strides towards sustainability, with companies introducing new and improved packaging materials and formats at an impressive rate. Yet these new innovations are often ahead of the current capabilities and realities of the recycling system. In this session, we will discuss how companies can consider recyclability during the innovation design process while developing a path forward to ensure these new packages have a sustainable end of life.
Moderator
Olga Kachook
GreenBlue
Speaker
Chris Bradley
Orora Group
Speaker
Lisa-Marie Assenza
Impacked
Thursday, October 3
9:45 am - 10:05 am (CDT)
Panel
The How2Recycle Overall Recyclability Assessment: Collaborating with Member Companies
Grand Ballroom
In this session, How2Recycle member companies and the program’s R&D team will share their perspectives on the factors and data needed to do an overall recyclability assessment, how brands can prepare for this, and how to come together to create next markets, higher acceptance in infrastructure, and how to work towards gaining more favorable recyclability labels.
Moderator
Tom Pollock
GreenBlue
Speaker
Nyssa Thongthai
GreenBlue
Speaker
Teo Medellin
Procter & Gamble
Speaker
Kristina Friedman
Unilever
Thursday, October 3
10:05 am - 10:50 am (CDT)
Networking Break
Networking Break
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during this time. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
Sponsored by Aura
Sponsored by
Thursday, October 3
10:05 am - 10:50 am (CDT)
Workshop
Packaging Perception: Mastering H2R Consumer Attention Through Eye-Tracking
Grand Ballroom
Join us for an interactive session where we delve into the eye-tracking of consumers as they interact with How2Recycle-labeled products, displays, and on-pack elements to learn how to measure attention effectively. We'll discuss how to codify packaging by assigning areas of interest to both structural and graphical attributes.
The best part? You'll receive a hands-on worksheet to develop your own custom research plan. We'll cover logistics, survey questions, and A/B research methodologies, ensuring you leave with a comprehensive research plan tailored to your needs. Don't miss this opportunity to enhance your understanding and application of consumer research techniques!
Speaker
Kelly Burt
Quad
Speaker
Shannon Anderson
Package InSight by Quad
Thursday, October 3
11:00 am - 11:30 am (CDT)
Panel
Finding the Way Back to a Higher Recyclability Category: the Case of PET Thermoforms
Grand Ballroom
PET Thermoforms are a category that has faced some challenges in years past, resulting in a downgrade from Widely Recyclable. While technically recyclable, PET thermoforms are often excluded from communities and MRFs that focus their collection efforts on the more marketable and consistent stream of PET bottles. In this session we will hear how industry collaboration has helped to bring back end markets for these packaging formats, and the ongoing work to increase collection rates for thermoforms.
Moderator
Tom Pollock
GreenBlue
Speaker
Sam Harrington
Danone
Speaker
Marina Solis
Speaker
Adam Gendell
The Recycling Partnership
Thursday, October 3
11:30 am - 12:00 pm (CDT)
Panel
The Difficult (but not impossible) Journey to Widely Recyclable
Grand Ballroom
Achieving a Widely Recyclable label is no small feat. For some packaging formats the challenges come in various forms and from various fronts, including access to recycling, product residue; multilayer components, and acceptance at the MRF level. In this session we will hear from stakeholders representing PP andHDPE squeeze tubes, flexible cheese packaging, spiral wound metal bottom canisters and PE compatible pill packs on their experience navigating this journey.
Moderator
Paul Nowak
GreenBlue
Speaker
Brittany LaValley
The Recycling Partnership
Speaker
Emily Williams
TC Transcontinental
Speaker
Sabrina Dixon-Ridges
Sonoco
Speaker
Justene Anderson
Amcor
Thursday, October 3
12:00 pm - 1:00 pm (CDT)
Lunch
Lunch will be Served for Attendees
Grand Ballroom Foyer, Normandie Lounge, Grand Ballroom
Thursday, October 3
1:15 pm - 1:40 pm (CDT)
TED Talk + Interview
A New Look: How2Recycle’s Design for Tomorrow
Grand Ballroom
In this talk, Brandi Parker will share her experience leading the SPC’s Packaging Design Collaborative through an iterative process to refresh the How2Recycle label based on results from new consumer research. The goal of this exercise is to develop a holistic design system that builds on the successes of the current program while meaningfully evolving the label into the future— allowing for integration with dynamic QR codes, clearer disposal instructions, and adaptability to evolving labeling legislation.
Moderator
Olga Kachook
GreenBlue
Speaker
Brandi Parker
Parker Brands
Thursday, October 3
1:40 pm - 2:10 pm (CDT)
Panel
The Importance of Good Data Quality
Grand Ballroom
Behind every How2Recycle label is a thorough recyclability assessment, and behind every assessment is high-quality data. As part of ongoing work to ensure the accuracy and credibility of the data used to conduct assessments and determine recyclability, the program is refining data standards and working to partner with best-in-class industry practices. In this session, How2Recycle and its partner organizations will discuss what makes good data; how the program defines its methodology and terminology and why this is key; and how members can ensure the data provided meets the requirements of the program.
Moderator
Paul Nowak
GreenBlue
Speaker
Neema Pourian
Marks
Speaker
Gillian Garside-Wight
Aura
Speaker
Matthew Wright
Specright
Thursday, October 3
2:10 pm - 2:40 pm (CDT)
Presentation
How2Recycle’s Criteria for Accepting Data
Grand Ballroom
Determining recyclability requires collaboration, and How2Recycle often relies on partner organizations, trade associations, and members to fill in data gaps. To maintain a high level of credibility, the program requires that any data submitted is based on sound methodology and meets certain criteria. In this session, How2Recycle’s R&D Team will share best practices on what companies should present to the program when sharing data including package testing results, consumer research studies, and access rates.
Moderator
Tom Pollock
GreenBlue
Speaker
Marina Solis
Speaker
Nyssa Thongthai
GreenBlue
Thursday, October 3
2:40 pm - 3:25 pm (CDT)
Networking Break
Networking Break
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during the break. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
Sponsored by PepsiCo
Sponsored by
Thursday, October 3
3:25 pm - 3:55 pm (CDT)
Panel
Harmonization with The Recycling Partnership’s National Database
Grand Ballroom
Historically, How2Recycle has relied on intermittent studies commissioned by the SPC to determine access to collection in the United States to be able to determine recyclability for each material type and format. Our friends at The Recycling Partnership have done amazing work to develop a real-time database for determining community access. In this session, you’ll hear about the work of our two organizations to harmonize format categories and methodologies so that How2Recycle can reference the National Database for consistent access updates. This session will also cover what this means for the How2Recycle program moving forward and what to expect in the future.
Moderator
Tom Pollock
GreenBlue
Speaker
Katherine Huded
The Recycling Partnership
Speaker
Jessica Vreeswijk
The Recycling Partnership
Speaker
Marina Solis
GreenBlue
Thursday, October 3
3:55 pm - 4:20 pm (CDT)
Fireside Chat
What’s next for How2Recycle Dynamic Label and the Collaboration with The Recycling Partnership’s Recycle Check
Grand Ballroom
The recycling landscape has always been variable to local recyclability, but now as states adopt new recycling and labeling legislation, we’re seeing the power of dynamic labels to provide local instructions and keep waste out of landfills. For the past year, we’ve piloted pairing the widely recognized How2Recycle label with The Recycling Partnership’s Recycle Check, a QR code label that provides package- and location-specific disposal instructions. In this session, GreenBlue Executive Director Paul Nowak is sitting down with The Recycling Partnership’s Katherine Huded to discuss what’s next for the collaboration as we continue using data, design, and dynamic labeling to future-proof on-pack disposal instructions.
Speaker
Paul Nowak
GreenBlue
Speaker
Katherine Huded
The Recycling Partnership
Thursday, October 3
4:20 pm - 4:30 pm (CDT)
Closing Remarks
Closing Remarks
Grand Ballroom
Speaker
Paul Nowak
GreenBlue
Thursday, October 3
4:30 pm - 5:30 pm (CDT)
Happy Hour
Happy Hour with Fellow Attendees
Normandie Lounge and Boulevard ABC
Last chance to visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
Tours
Tours
9:40 am - 11:50 am (CDT)
Tour
LRS Materials Recovery Facility (Group 1)
Offsite Tour Location
LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
Tours
11:15 am - 2:15 pm (CDT)
Tour
Groot
Offsite Tour Location
Tour participants will see a highly automated Material Recovery Facility (MRF) that processes 25 tons per hour of residential single-stream material. Once picked up, your cans, bottles, plastics, paper and glass go to a MRF. On the tour you will see how these items are separated, prepared and shipped for their next life as new products.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
Tours
11:40 am - 1:50 pm (CDT)
Tour
Tour | LRS Materials Recovery Facility (Group 2)
Offsite Tour Location
LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
Tours
1:35 pm - 3:35 pm (CDT)
Tour
Green Era Campus
Offsite Tour Location
Green Era’s mission is to create more sustainable communities by supporting local food production through better management of biodegradable waste and access to soil. They're transforming a 9-acre vacant brownfield on the South Side of Chicago into a food waste recycling facility and urban farm that will produce clean energy, fresh produce, economic empowerment, and vibrant communities.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
Tours
2:00 pm - 6:00 pm (CDT)
Tour + Evening Social
Pregis IQ
Offsite Tour Location
Pregis Innovation Headquarters (IQ) is dedicated to solving your toughest business challenges with packaging solutions. Participants will explore innovative packaging methods designed to reduce waste, address labor challenges, and achieve sustainability goals. Visitors will witness demonstrations of protective packaging materials and testing systems, gain knowledge on optimizing packaging methods, and experience firsthand how the center's solutions contribute to improving operational efficiency and customer experience. Additionally, the tour will highlight the center's focus on providing consultation, technical services, design and testing labs, customized packaging, and integration services. Participants can expect to learn about sustainable packaging techniques, industry trends, and the impact of automation on packaging processes across various industries.
Following the tour of the IQ, a bus will transport attendees back downtown for an evening social at the Pregis HQ.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 30
Evening Socials
Evening Socials
4:30 pm - 5:30 pm (CDT)
Happy Hour
Happy Hour with Fellow Attendees
Normandie Lounge and Boulevard ABC
Last chance to visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
7:00 am CT
8:00 am CT
9:00 am CT
10:00 am CT
11:00 am CT
12:00 pm CT
1:00 pm CT
2:00 pm CT
3:00 pm CT
4:00 pm CT
5:00 pm CT
6:00 pm CT
9:40 am - 11:50 am (CDT)
Offsite Tour Location
LRS Materials Recovery Facility (Group 1)
Tour
Wednesday, October 2
9:40 am - 11:50 am (CDT)
Tour
LRS Materials Recovery Facility (Group 1)
Offsite Tour Location
LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
11:15 am - 2:15 pm (CDT)
Offsite Tour Location
Groot
Tour
Wednesday, October 2
11:15 am - 2:15 pm (CDT)
Tour
Groot
Offsite Tour Location
Tour participants will see a highly automated Material Recovery Facility (MRF) that processes 25 tons per hour of residential single-stream material. Once picked up, your cans, bottles, plastics, paper and glass go to a MRF. On the tour you will see how these items are separated, prepared and shipped for their next life as new products.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
11:40 am - 1:50 pm (CDT)
Offsite Tour Location
Tour | LRS Materials Recovery Facility (Group 2)
Tour
Wednesday, October 2
11:40 am - 1:50 pm (CDT)
Tour
Tour | LRS Materials Recovery Facility (Group 2)
Offsite Tour Location
LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
12:30 pm - 3:00 pm (CDT)
Offsite Tour Location
The Blue Paradox Tour at Griffin Museum of Science + Industry (Group 1)
Tour
Wednesday, October 2
12:30 pm - 3:00 pm (CDT)
Tour
The Blue Paradox Tour at Griffin Museum of Science + Industry (Group 1)
Offsite Tour Location
Close your eyes and imagine a blue hue everywhere around you. Where are you and why? SC Johnson invites you to experience The Blue Paradox, an immersive exhibit on the plastic pollution crisis located at the Griffin Museum of Science and Industry in Chicago. The Blue Paradox aims to illuminate a paradox when it comes to plastic use: while the widespread use of plastic in our daily lives has led to considerable advancements in modern society, increased convenience, and reduced reliance on natural resources, it has become one of the most pervasive pollution issues facing our ocean ecosystem and the planet.
Sponsored by SC Johnson
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
1:15 pm - 2:00 pm (CDT)
Grand Ballroom
How2Recycle 101: Starting your Journey with the Program
Workshop
Wednesday, October 2
1:15 pm - 2:00 pm (CDT)
Workshop
How2Recycle 101: Starting your Journey with the Program
Grand Ballroom
New to How2Recycle? We’re glad you’re here! Join this session to learn more about the program, getting started, and working with our team. We’ll also cover the important resources available to help you navigate your labeling journey.
Speaker
Monica Rosquillas
GreenBlue
1:35 pm - 3:35 pm (CDT)
Offsite Tour Location
Green Era Campus
Tour
Wednesday, October 2
1:35 pm - 3:35 pm (CDT)
Tour
Green Era Campus
Offsite Tour Location
Green Era’s mission is to create more sustainable communities by supporting local food production through better management of biodegradable waste and access to soil. They're transforming a 9-acre vacant brownfield on the South Side of Chicago into a food waste recycling facility and urban farm that will produce clean energy, fresh produce, economic empowerment, and vibrant communities.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
2:00 pm - 2:45 pm (CDT)
Grand Ballroom
Making the Most of Your How2Recycle Membership
Workshop
Wednesday, October 2
2:00 pm - 2:45 pm (CDT)
Workshop
Making the Most of Your How2Recycle Membership
Grand Ballroom
How2Recycle is about much more than requesting and receiving labels. If that’s all you are using it for - that’s a great start! However, to take your recyclability efforts to the next level, join this workshop to better understand all that your membership has to offer. From package specific feedback, to portfolio insights and exploring potential tradeoffs through R&D requests, our team will walk you through all of the benefits available to you, and the best practices to make the most out of them.
Speaker
Lauren Rowell
GreenBlue
Speaker
Marina Solis
2:30 pm - 5:00 pm (CDT)
Offsite Tour Location
The Blue Paradox Tour at Griffin Museum of Science + Industry (Group 2)
Tour
Wednesday, October 2
2:30 pm - 5:00 pm (CDT)
Tour
The Blue Paradox Tour at Griffin Museum of Science + Industry (Group 2)
Offsite Tour Location
Close your eyes and imagine a blue hue everywhere around you. Where are you and why? SC Johnson invites you to experience The Blue Paradox, an immersive exhibit on the plastic pollution crisis located at the Griffin Museum of Science and Industry in Chicago. The Blue Paradox aims to illuminate a paradox when it comes to plastic use: while the widespread use of plastic in our daily lives has led to considerable advancements in modern society, increased convenience, and reduced reliance on natural resources, it has become one of the most pervasive pollution issues facing our ocean ecosystem and the planet.
Sponsored by SC Johnson
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
2:45 pm - 3:30 pm (CDT)
Normandie Lounge and Boulevard ABC
Networking Break
Networking Break
Wednesday, October 2
2:45 pm - 3:30 pm (CDT)
Networking Break
Networking Break
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during the break. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
2:45 pm - 3:30 pm (CDT)
Grand Ballroom
The How2Recycle Game Show Challenge
Workshop
Wednesday, October 2
2:45 pm - 3:30 pm (CDT)
Workshop
The How2Recycle Game Show Challenge
Grand Ballroom
Whether you're a recycling novice or a seasoned eco-warrior, this game show promises to be both informative and entertaining. Engage with your peers, learn practical recycling tips, and compete for fabulous prizes—all while contributing to a greener planet. Don’t miss out on this unique opportunity to become a recycling pro and have a blast doing it! Join us for a session that’s sure to be the highlight of the conference. Let’s make recycling fun, easy, and effective together!
Speaker
Dr. Andrew Hurley
Clemson University
Speaker
Shannon Anderson
Package InSight by Quad
3:30 pm - 4:15 pm (CDT)
Grand Ballroom
How to Navigate the How2Recycle Platform
Workshop
Wednesday, October 2
3:30 pm - 4:15 pm (CDT)
Workshop
How to Navigate the How2Recycle Platform
Grand Ballroom
Whether you're new to How2Recycle or have been a member for years, knowing the best practices for navigating the Member Platform and submitting label requests will ensure a smoother experience. Our team will walk through the process for using the Member Platform, including common mistakes and recommendations to ensure you provide the most complete information. This workshop will include a Q&A to get answers on all of your Member Platform related questions.
Speaker
Amanda Ellen
GreenBlue
Speaker
Amber Papa
GreenBlue
8:00 am - 8:45 am (CDT)
Normandie Lounge and Boulevard ABC
Morning Refreshments - Interactive Stations Open
Morning Refreshments
Thursday, October 3
8:00 am - 8:45 am (CDT)
Morning Refreshments
Morning Refreshments - Interactive Stations Open
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during this time. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
8:45 am - 9:05 am (CDT)
Grand Ballroom
The Evolution of the How2Recycle Label
Welcome Remarks
Thursday, October 3
8:45 am - 9:05 am (CDT)
Welcome Remarks
The Evolution of the How2Recycle Label
Grand Ballroom
Speaker
Paul Nowak
GreenBlue
9:05 am - 9:25 am (CDT)
Grand Ballroom
Technically Recyclable vs Legally “Recyclable”
Presentation
Thursday, October 3
9:05 am - 9:25 am (CDT)
Presentation
Technically Recyclable vs Legally “Recyclable”
Grand Ballroom
How2Recycle’s definition of recyclability is built on five pillars: applicable law, access to collection, sortability, technical reprocessability, and end market strength. Meeting certain criteria across all five categories is to legally label a package “recyclable”. While many materials and formats are technically recyclable, the are additional considerations to be able to say a package is recyclable in the current system. In this presentation, the How2Recycle team will share their insights on how the program defines recyclability and the differences between technical recyclability and overall recyclability, including complying with existing and emerging regulatory requirements.
Speaker
Nyssa Thongthai
GreenBlue
Speaker
Paul Nowak
GreenBlue
9:25 am - 9:45 am (CDT)
Grand Ballroom
Designing Innovative Packaging Formats
Fireside Chat
Thursday, October 3
9:25 am - 9:45 am (CDT)
Fireside Chat
Designing Innovative Packaging Formats
Grand Ballroom
Packaging innovation continues to make great strides towards sustainability, with companies introducing new and improved packaging materials and formats at an impressive rate. Yet these new innovations are often ahead of the current capabilities and realities of the recycling system. In this session, we will discuss how companies can consider recyclability during the innovation design process while developing a path forward to ensure these new packages have a sustainable end of life.
Moderator
Olga Kachook
GreenBlue
Speaker
Chris Bradley
Orora Group
Speaker
Lisa-Marie Assenza
Impacked
9:45 am - 10:05 am (CDT)
Grand Ballroom
The How2Recycle Overall Recyclability Assessment: Collaborating with Member Companies
Panel
Thursday, October 3
9:45 am - 10:05 am (CDT)
Panel
The How2Recycle Overall Recyclability Assessment: Collaborating with Member Companies
Grand Ballroom
In this session, How2Recycle member companies and the program’s R&D team will share their perspectives on the factors and data needed to do an overall recyclability assessment, how brands can prepare for this, and how to come together to create next markets, higher acceptance in infrastructure, and how to work towards gaining more favorable recyclability labels.
Moderator
Tom Pollock
GreenBlue
Speaker
Nyssa Thongthai
GreenBlue
Speaker
Teo Medellin
Procter & Gamble
Speaker
Kristina Friedman
Unilever
10:05 am - 10:50 am (CDT)
Normandie Lounge and Boulevard ABC
Networking Break
Networking Break
Thursday, October 3
10:05 am - 10:50 am (CDT)
Networking Break
Networking Break
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during this time. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
Sponsored by Aura
Sponsored by
10:05 am - 10:50 am (CDT)
Grand Ballroom
Packaging Perception: Mastering H2R Consumer Attention Through Eye-Tracking
Workshop
Thursday, October 3
10:05 am - 10:50 am (CDT)
Workshop
Packaging Perception: Mastering H2R Consumer Attention Through Eye-Tracking
Grand Ballroom
Join us for an interactive session where we delve into the eye-tracking of consumers as they interact with How2Recycle-labeled products, displays, and on-pack elements to learn how to measure attention effectively. We'll discuss how to codify packaging by assigning areas of interest to both structural and graphical attributes.
The best part? You'll receive a hands-on worksheet to develop your own custom research plan. We'll cover logistics, survey questions, and A/B research methodologies, ensuring you leave with a comprehensive research plan tailored to your needs. Don't miss this opportunity to enhance your understanding and application of consumer research techniques!
Speaker
Kelly Burt
Quad
Speaker
Shannon Anderson
Package InSight by Quad
11:00 am - 11:30 am (CDT)
Grand Ballroom
Finding the Way Back to a Higher Recyclability Category: the Case of PET Thermoforms
Panel
Thursday, October 3
11:00 am - 11:30 am (CDT)
Panel
Finding the Way Back to a Higher Recyclability Category: the Case of PET Thermoforms
Grand Ballroom
PET Thermoforms are a category that has faced some challenges in years past, resulting in a downgrade from Widely Recyclable. While technically recyclable, PET thermoforms are often excluded from communities and MRFs that focus their collection efforts on the more marketable and consistent stream of PET bottles. In this session we will hear how industry collaboration has helped to bring back end markets for these packaging formats, and the ongoing work to increase collection rates for thermoforms.
Moderator
Tom Pollock
GreenBlue
Speaker
Sam Harrington
Danone
Speaker
Marina Solis
Speaker
Adam Gendell
The Recycling Partnership
11:30 am - 12:00 pm (CDT)
Grand Ballroom
The Difficult (but not impossible) Journey to Widely Recyclable
Panel
Thursday, October 3
11:30 am - 12:00 pm (CDT)
Panel
The Difficult (but not impossible) Journey to Widely Recyclable
Grand Ballroom
Achieving a Widely Recyclable label is no small feat. For some packaging formats the challenges come in various forms and from various fronts, including access to recycling, product residue; multilayer components, and acceptance at the MRF level. In this session we will hear from stakeholders representing PP andHDPE squeeze tubes, flexible cheese packaging, spiral wound metal bottom canisters and PE compatible pill packs on their experience navigating this journey.
Moderator
Paul Nowak
GreenBlue
Speaker
Brittany LaValley
The Recycling Partnership
Speaker
Emily Williams
TC Transcontinental
Speaker
Sabrina Dixon-Ridges
Sonoco
Speaker
Justene Anderson
Amcor
12:00 pm - 1:00 pm (CDT)
Grand Ballroom Foyer, Normandie Lounge, Grand Ballroom
Lunch will be Served for Attendees
Lunch
Thursday, October 3
12:00 pm - 1:00 pm (CDT)
Lunch
Lunch will be Served for Attendees
Grand Ballroom Foyer, Normandie Lounge, Grand Ballroom
1:15 pm - 1:40 pm (CDT)
Grand Ballroom
A New Look: How2Recycle’s Design for Tomorrow
TED Talk + Interview
Thursday, October 3
1:15 pm - 1:40 pm (CDT)
TED Talk + Interview
A New Look: How2Recycle’s Design for Tomorrow
Grand Ballroom
In this talk, Brandi Parker will share her experience leading the SPC’s Packaging Design Collaborative through an iterative process to refresh the How2Recycle label based on results from new consumer research. The goal of this exercise is to develop a holistic design system that builds on the successes of the current program while meaningfully evolving the label into the future— allowing for integration with dynamic QR codes, clearer disposal instructions, and adaptability to evolving labeling legislation.
Moderator
Olga Kachook
GreenBlue
Speaker
Brandi Parker
Parker Brands
1:40 pm - 2:10 pm (CDT)
Grand Ballroom
The Importance of Good Data Quality
Panel
Thursday, October 3
1:40 pm - 2:10 pm (CDT)
Panel
The Importance of Good Data Quality
Grand Ballroom
Behind every How2Recycle label is a thorough recyclability assessment, and behind every assessment is high-quality data. As part of ongoing work to ensure the accuracy and credibility of the data used to conduct assessments and determine recyclability, the program is refining data standards and working to partner with best-in-class industry practices. In this session, How2Recycle and its partner organizations will discuss what makes good data; how the program defines its methodology and terminology and why this is key; and how members can ensure the data provided meets the requirements of the program.
Moderator
Paul Nowak
GreenBlue
Speaker
Neema Pourian
Marks
Speaker
Gillian Garside-Wight
Aura
Speaker
Matthew Wright
Specright
2:10 pm - 2:40 pm (CDT)
Grand Ballroom
How2Recycle’s Criteria for Accepting Data
Presentation
Thursday, October 3
2:10 pm - 2:40 pm (CDT)
Presentation
How2Recycle’s Criteria for Accepting Data
Grand Ballroom
Determining recyclability requires collaboration, and How2Recycle often relies on partner organizations, trade associations, and members to fill in data gaps. To maintain a high level of credibility, the program requires that any data submitted is based on sound methodology and meets certain criteria. In this session, How2Recycle’s R&D Team will share best practices on what companies should present to the program when sharing data including package testing results, consumer research studies, and access rates.
Moderator
Tom Pollock
GreenBlue
Speaker
Marina Solis
Speaker
Nyssa Thongthai
GreenBlue
2:40 pm - 3:25 pm (CDT)
Normandie Lounge and Boulevard ABC
Networking Break
Networking Break
Thursday, October 3
2:40 pm - 3:25 pm (CDT)
Networking Break
Networking Break
Normandie Lounge and Boulevard ABC
Take advantage of our wide variety of unique networking opportunities during the break. Visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label Kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
Sponsored by PepsiCo
Sponsored by
3:25 pm - 3:55 pm (CDT)
Grand Ballroom
Harmonization with The Recycling Partnership’s National Database
Panel
Thursday, October 3
3:25 pm - 3:55 pm (CDT)
Panel
Harmonization with The Recycling Partnership’s National Database
Grand Ballroom
Historically, How2Recycle has relied on intermittent studies commissioned by the SPC to determine access to collection in the United States to be able to determine recyclability for each material type and format. Our friends at The Recycling Partnership have done amazing work to develop a real-time database for determining community access. In this session, you’ll hear about the work of our two organizations to harmonize format categories and methodologies so that How2Recycle can reference the National Database for consistent access updates. This session will also cover what this means for the How2Recycle program moving forward and what to expect in the future.
Moderator
Tom Pollock
GreenBlue
Speaker
Katherine Huded
The Recycling Partnership
Speaker
Jessica Vreeswijk
The Recycling Partnership
Speaker
Marina Solis
GreenBlue
3:55 pm - 4:20 pm (CDT)
Grand Ballroom
What’s next for How2Recycle Dynamic Label and the Collaboration with The Recycling Partnership’s Recycle Check
Fireside Chat
Thursday, October 3
3:55 pm - 4:20 pm (CDT)
Fireside Chat
What’s next for How2Recycle Dynamic Label and the Collaboration with The Recycling Partnership’s Recycle Check
Grand Ballroom
The recycling landscape has always been variable to local recyclability, but now as states adopt new recycling and labeling legislation, we’re seeing the power of dynamic labels to provide local instructions and keep waste out of landfills. For the past year, we’ve piloted pairing the widely recognized How2Recycle label with The Recycling Partnership’s Recycle Check, a QR code label that provides package- and location-specific disposal instructions. In this session, GreenBlue Executive Director Paul Nowak is sitting down with The Recycling Partnership’s Katherine Huded to discuss what’s next for the collaboration as we continue using data, design, and dynamic labeling to future-proof on-pack disposal instructions.
Speaker
Paul Nowak
GreenBlue
Speaker
Katherine Huded
The Recycling Partnership
4:20 pm - 4:30 pm (CDT)
Grand Ballroom
Closing Remarks
Closing Remarks
Thursday, October 3
4:20 pm - 4:30 pm (CDT)
Closing Remarks
Closing Remarks
Grand Ballroom
Speaker
Paul Nowak
GreenBlue
4:30 pm - 5:30 pm (CDT)
Normandie Lounge and Boulevard ABC
Happy Hour with Fellow Attendees
Happy Hour
Thursday, October 3
4:30 pm - 5:30 pm (CDT)
Happy Hour
Happy Hour with Fellow Attendees
Normandie Lounge and Boulevard ABC
Last chance to visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
9:40 am - 11:50 am (CDT)
Offsite Tour Location
LRS Materials Recovery Facility (Group 1)
Tour
Tours
9:40 am - 11:50 am (CDT)
Tour
LRS Materials Recovery Facility (Group 1)
Offsite Tour Location
LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
11:15 am - 2:15 pm (CDT)
Offsite Tour Location
Groot
Tour
Tours
11:15 am - 2:15 pm (CDT)
Tour
Groot
Offsite Tour Location
Tour participants will see a highly automated Material Recovery Facility (MRF) that processes 25 tons per hour of residential single-stream material. Once picked up, your cans, bottles, plastics, paper and glass go to a MRF. On the tour you will see how these items are separated, prepared and shipped for their next life as new products.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
11:40 am - 1:50 pm (CDT)
Offsite Tour Location
Tour | LRS Materials Recovery Facility (Group 2)
Tour
Tours
11:40 am - 1:50 pm (CDT)
Tour
Tour | LRS Materials Recovery Facility (Group 2)
Offsite Tour Location
LRS operates the Exchange Material Recovery Facility (MRF) to sort and divert recyclables in the Chicagoland area. This facility processes 25 tons per hour – That’s 50,000 pounds of recyclables! On the tour of this state-of-the-art facility, we will explore the technology and people power that makes recycling possible. You’ll see the magnets, screens, infrared cameras, robots and air jets that sort recyclables. We will also identify recycling rules and discuss how recycling is important to protecting our natural resources, combating climate change, and building a circular economy. LRS prioritizes innovation and sustainability. We look forward to welcoming you to the LRS Exchange MRF!
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 15
1:35 pm - 3:35 pm (CDT)
Offsite Tour Location
Green Era Campus
Tour
Tours
1:35 pm - 3:35 pm (CDT)
Tour
Green Era Campus
Offsite Tour Location
Green Era’s mission is to create more sustainable communities by supporting local food production through better management of biodegradable waste and access to soil. They're transforming a 9-acre vacant brownfield on the South Side of Chicago into a food waste recycling facility and urban farm that will produce clean energy, fresh produce, economic empowerment, and vibrant communities.
Tour registrations are non-transferable and non-refundable.
Transportation will be provided.
Capacity: 25
4:30 pm - 5:30 pm (CDT)
Normandie Lounge and Boulevard ABC
Happy Hour with Fellow Attendees
Happy Hour
Evening Socials
4:30 pm - 5:30 pm (CDT)
Happy Hour
Happy Hour with Fellow Attendees
Normandie Lounge and Boulevard ABC
Last chance to visit the How2Recycle Interactive Marketplace with Package InSight by Quad, testing your consumer perceptions vs reality. Commingle with attendees in our How2Recycle Summit Speakeasy (Normandie Lounge) featuring our Put A Label On It station to test your How2Recycle label expertise. Fancy yourself some recyclability trivia? Challenge yourself at our Label Lore station. Have a burning question for Research & Development? Visit the Behind the Label kiosk for questions on the data and research behind your How2Recycle label. In need of answers related to Member Services? Don’t worry, they’ll be there too.
